What I bring to the party


c: 610.389.3994
e: vitale.marketmuse@gmail.com
t: @karenvitale

I am a creator and thought leader with 15 years experience driving innovation and delivering results across a broad range of industries.

I've created home-run products, content and growth strategies for major players in giftware, home decor, jewelry, gaming, toys, beverages, automotive and fashion. And I have partnered with global giants such as Harley-Davidson, Hasbro, General Motors, Turner Entertainment, Disney Consumer Products and The Smithsonian Institutions, as well as Carlton Cards and Bed, Bath & Beyond. 

Developing ideas that drive growth is my sweet spot. And because I'm equal parts dreamer and doer, I provide both big-picture strategy as well as front-line, detail-driven execution in the disciplines of product development, marketing, brand building, concept and design direction, project management, advertising, sourcing, packaging and manufacturing.

Working both remotely and on-site, I have managed cross-functional teams and served as company liaison to key manufacturers, vendors and distributors in Canada, Europe and Asia.


  • Strategic Market Research and Analysis
  • Concept Positioning and Brainstorming
  • Product Design and Development
  • Brand Building
  • Traditional and Interactive Marketing
  • Social Media
  • Public Relations
  • Sourcing and Manufacturing
  • Trade Shows
  • Recruiting, Training, Mentoring, Management




MARKET MUSE CREATIVE CONSULTING: Boutique Creative and Business Development Services • Marketing, Traditional and Web • Product Development • Social Media • Public Relations • Copywriting • Blogging

TEMP-TATIONS BY TARA: Senior Brand Strategist • Marketing • Social Media • Brand Growth • Product Management • Merchandising • Ecommerce 

GIFTCRAFT: Jan 2011-Dec 2012: Creative Director • Brand Building • Art Direction • Merchandising • Brainstorming • Trend Hunting • Sourcing

THE FRANKLIN MINT: Sep 1996-May 2010: Director, Concept and Product Design and Development • Brainstorming • Art Direction • Licensing • Advertising • Copywriting • Sourcing

PROGRESSIVE BUSINESS PUBLICATIONS: Dec 1994-Sep 1996: Editor-in-Chief • Conference Coverage • Production • Copy Editor • Writing Roundtable Leader

EDUCATION: BA degree from Villanova University, Summa Cum Laude, in English Literature and Communications, continuing education seminars and programs in Graphic Design, Management & Leadership and Team-Building.