Karen Vitale

c: 610.389.3994
e: vitale.marketmuse@gmail.com
t: @karenvitale

Karen Vitale is a Creative Specialist and Thought Leader with 15 years experience driving innovation and delivering results across a broad range of industries. She has created home-run products and strategies for major players in giftware, home decor, jewelry, gaming, toys, beverages, automotive and fashion. And she has partnered with global giants such as Harley-Davidson, Hasbro, General Motors, Turner Entertainment, Disney Consumer Products and The Smithsonian Institutions, as well as Carlton Cards and Bed, Bath & Beyond. 

A savvy communicator and seasoned strategist, Karen brings entrepreneurial drive and vision to every project, building profitable teams and win-win relationships within organizations as well as with clients.

She has held key positions of increasing responsibility in the disciplines of product development, brand building, concept and design direction, project management, advertising, sourcing, packaging and manufacturing.

Working both remotely and on-site, Karen has managed cross-functional teams and served as company liaison to key manufacturers, vendors and distributors in Canada, Europe and Asia.

EXPERTISE

  • Strategic Market Research and Analysis
  • Concept Positioning and Brainstorming
  • Product Design and Development
  • Brand Building
  • Traditional and Interactive Marketing
  • Social Media
  • Public Relations
  • Sourcing and Manufacturing
  • Trade Shows
  • Recruiting, Training, Mentoring, Management

PROFESSIONAL EXPERIENCE

MARKET MUSE CREATIVE CONSULTING: Boutique Creative and Business Development Services • Marketing, Traditional and Web • Product Development • Social Media • Public Relations • Copywriting • Blogging
GIFTCRAFT:
Jan 2011-Dec 2012: Creative Director • Brand Building • Art Direction • Merchandising • Brainstorming • Trend Hunting • Sourcing
THE FRANKLIN MINT: Sep 1996-May 2010: Director, Concept and Product Design and Development • Brainstorming • Art Direction • Licensing • Advertising • Copywriting • Sourcing
PROGRESSIVE BUSINESS PUBLICATIONS: Dec 1994-Sep 1996: Editor-in-Chief • Conference Coverage • Production • Copy Editor • Writing Roundtable Leader

EDUCATION: Karen earned her BA degree from Villanova University, Summa Cum Laude, in English Literature and Communications, and has completed continuing education seminars and programs in Graphic Design, Management & Leadership and Team-Building.