Concept and copy. When the White House homebrew recipes created a media buzz, I helped a leading homebrew supply company quickly launch all-inclusive recipe kits, which became instant top sellers. The launch was covered by major media outlets, including Huffington Post, Bites on Today and Fox News Food & Drink.

Responsibilities: Concept and Promotional Copy. When the homebrew recipes released by the White House created a media buzz, I helped a leading homebrew supply company quickly launch all-inclusive recipe kits, which became instant top sellers. The launch was covered by major media outlets, including Huffington Post, Bites on Today and Fox News Food & Drink.