What I bring to the party
I am a creator, social communicator and thought leader with 15 years experience driving innovation and delivering results across a broad range of industries.
I've created home-run products, content and growth strategies for major players in giftware, home decor, jewelry, gaming, toys, beverages, automotive and fashion. And I have partnered with global giants such as Harley-Davidson, Hasbro, General Motors, Turner Entertainment, Disney Consumer Products and The Smithsonian Institutions, as well as Carlton Cards and Bed, Bath & Beyond.
Developing ideas and telling stories that drive growth are my sweet spots. And because I'm equal parts dreamer and doer, I provide both big-picture strategy as well as front-line, detail-driven execution in the disciplines of social media, product development, marketing, brand building, concept and design direction, project management, advertising, sourcing, packaging and manufacturing.
Working both remotely and on-site, I have managed cross-functional teams and served as company liaison to key manufacturers, vendors and distributors in Canada, Europe and Asia.
- Strategic Market Research and Analysis
- Concept Positioning and Brainstorming
- Product Design and Development
- Brand Building
- Traditional and Interactive Marketing
- Social Media
- Public Relations
- Sourcing and Manufacturing
- Trade Shows
- Recruiting, Training, Mentoring, Management
MARKET MUSE CREATIVE CONSULTING: Boutique Creative and Business Development Services • Marketing, Traditional and Web • Product Development • Social Media • Public Relations • Copywriting • Blogging
TEMP-TATIONS BY TARA: Senior Brand Strategist • Marketing • Social Media • Brand Growth • Product Management • Merchandising • Ecommerce
GIFTCRAFT: Jan 2011-Dec 2012: Creative Director • Brand Building • Art Direction • Merchandising • Brainstorming • Trend Hunting • Sourcing
THE FRANKLIN MINT: Sep 1996-May 2010: Director, Concept and Product Design and Development • Brainstorming • Art Direction • Licensing • Advertising • Copywriting • Sourcing
PROGRESSIVE BUSINESS PUBLICATIONS: Dec 1994-Sep 1996: Editor-in-Chief • Conference Coverage • Production • Copy Editor • Writing Roundtable Leader
EDUCATION: BA degree from Villanova University, Summa Cum Laude, in English Literature and Communications, continuing education seminars and programs in Graphic Design, Management & Leadership and Team-Building.