Responsibilities: Concept, Brand and Design Direction. This top-selling brand launched at Americasmart in July of 2012. It has grown to include a variety of piece types, a holiday line and a separate line designed exclusively for Carlton Cards.
Responsibilities: Concept and Promotional Copy. When the homebrew recipes released by the White House created a media buzz, I helped a leading homebrew supply company quickly launch all-inclusive recipe kits, which became instant top sellers. The launch was covered by major media outlets, including Huffington Post, Bites on Today and Fox News Food & Drink.
Responsibilities: Concept, Design Direction, Copy. This top-selling home decor and giftware line launched in 2011, combining inspirational sentiments with multimedia craft trends. It grew to encompass an exclusive line developed for Carlton Cards.
Responsibilities: Concept, Design Direction. This twist on classic piggy banks paired popular gifting themes with playful puns, like Road Hog, Candied Ham and Swine & Cheese, for an extensive assortment of giftable banks.
Responsibilities: Concept, Design Direction. This bold and playful take on workplace humor giftware debuts in 2013.
Responsibilities: Concept, Design Direction, Production. Developed line of products around historic shipwreck treasure coins exclusively for QVC, which yielded $2 million in sales, a record for the collectibles division.
Responsibilities: Concept and copy. Developed top-selling line of fantasy ornaments for leading collectibles company.
Responsibilities: Concept, Design Direction, Brand. Developed the licensed artwork and brand behind top-selling Christmas ornament and giftware line in 2011.
Responsibilities: Research, Design Direction, Production, Copy. Worked with leading Elvis Presley historians and Priscilla Presley to launch a 36-disc collection of digitally remastered Elvis Presley recordings in celebration of the 75th anniversary of his birth in 2009.
Responsibilities: Concept and Research. Interpreted the artwork of iconic American artist, Norman Rockwell, into deluxe works of art for doll and train hobbyists.
Responsibilities: Concept, Design Direction and Copy. Expanded Harley-Davidson collectibles into a lifestyle giftware brand with the launch of jewelry, accessories and home decor.