I joined the Temp-tations team to develop the brand identity, voice and social presence, driving sales on both QVC and ecomm channels. That role expanded to include developing a strong product line exclusive to temp-tations.com and supporting the brand’s expansion into in-home network marketing.
Thanks to regular appearances on QVC, Tara McConnell already had a huge following of “Temp-tationistas” passionate about her bakeware. As Brand Strategist, I further expanded that audience online, giving fans insider access to Tara and a robust community of foodies, bakers and fellow “‘Nistas.” The audience boomed, doubling in size YOY, and driving 75% more revenue than previous years. Branding, Marketing, Copy, Content, Video, Photography, Community Management.
Launching new products on QVC as Today’s Special Value items drove more revenue than any other effort. Though this was a one-day event on-air, I created a network of supporting strategies in email and on social to drum up sales, excitement and brand awareness. This contributed to several record-breaking TSVs and established Temp-tations by Tara as the #1 brand in the kitchen and food category.
While QVC drove the majority of temp-tations sales, exclusive items developed for the temp-tations.com storefront were more profitable. I drove this channel, developing proprietary products and monthly launches, managing inventory and directing all Marketing communications. Online sales tripled YOY. Product Development, Sourcing, Launch Calendar, Marketing, Social, Photo Shoots, Food Styling.