WHAT I DO
Content, Branding, Lifestyle and Merchandising campaigns for companies in a variety of industries
Turning craft beer lovers into avid homebrewers through engaging social outreach, acquisition campaigns, demos, giveaways and strategic content spread across multiple platforms to drive traffic to retail and online channels.
Drove product development, marketing and social messaging for lifestyle cookware brand created by designer Tara McConnell and sold on QVC and ecomm channels. Managed blogging, coordinated photo shoots, briefed product designers and food stylists.
Pitched and developed on-trend giftware concepts for international merchandising giant. Partnered with Disney, Carlton Cards and Bed, Bath & Beyond on proprietary lines for retail. Directed in-house and overseas designers and factories.