Northern Brewer is one of my longest-running clients. I’ve provided strategic marketing, branding, content and design consulting services to the senior leadership team since 2010, first on a project basis, then full-time.


  • Drove Northern Brewer to become the #1 homebrew supplier in the country, through a genuine, kick-ass brand identity, voice and social presence, which more than doubled the brand reach and size of the audience.

  • Broadened the mass appeal of homebrewing by telling the story of lifestyle and pride of craftsmanship at Northern Brewer and Midwest Supplies, instead of marketing niche know-how, ingredients and gear.

  • Once AB Inbev-backed ZX Ventures purchased Northern Brewer, guided critical messaging and engagement strategies to regain trust of community and retain market share.